Etraveli Group is an Online Travel Agency (OTA), originally from Sweden but now also operating out of Greece, Canada and India. They pride themselves on being the largest OTA in Europe.
During my four years (2017–2021) at the company I handled nearly all written communication, both internal and external, as we grew from 300 employees to 1,500, from about 5 million customers per year to 14 million, and from offices in Sweden to offices all over the world. It was a fantastic ride, slowed down a little by the pandemic towards the end, but only temporarily. When I left all signs pointed to a full recovery.
Samples below – click on the images to see them in full.
The corporate site launched in the spring of 2017 and updated in 2019. I added the copy.
UX/Web copy
I supplied and resupplied our booking flow and many sites with text to guide our users and explain the value of our products. We had 21 brands, and were active in 77 countries and 35 languages.
App texts
Work on the Gotogate app began in 2018 and the most recent version, 3.0, was released at the beginning of 2021.
Marketing emails
We stopped sending these during the pandemic, but picked it up again last winter. The following are fairly recent examples:
